Trends & Cool Hunting
Aesthetic sense, innate curiosity, observation talent and a strenght passion for travelling are key elements which give nourishment to my cool hunting job.
The cool hunter explores the urban and metropolitan contests so that contests where the trends born, where the multicultural contamination creates newness and define which will be the season tastes.
The research activity which I realize for the Companies starts from the concept that each client needs to be contextualized in a specific social habitat, characterized by a way of being and wearing.
The main purpose of my activity is to intercept new trends and spread them to y clients to assure that their Collections is realized on a up-to-date mood characterized by trendy and cool colors and prints.